Some entrepreneurs reach a point where they are more successful than they ever imagined, but they're working 80-hour weeks. This is a grind, but if you persist you can get through." Michael Tesalona: automating what works Getting through it is a matter of doing the right stuff, day in and day out, without losing your optimism. "Regardless of the industry, you're going to hit a slump like this. But as I started to hear more and more objections, I started losing motivation and thinking that what I was doing wasn't unique or valuable. "When you start out in a new business," Roos said, "you have all the optimism about how well things are going to work. Jan Roos, founder of Expert Engines, a lead-generation company, related how he had to adjust to fading enthusiasm while still keeping up his energy levels. When a business is new, it's easy to feel optimistic and excited, but once you've been at it for a while, it can sometimes feel just like any other job. It helps you arm yourself with a plan and dream big." To stay successful, I regularly attend conferences, to give my company exposure to new opportunities. "To pull yourself out of it, you always need to have a channel available where you can connect with potential customers. "Clients eventually move on things change, economies tank, so the road to success is to always paved with potholes and sinkholes," Acker told me. So Acker made finding new business a constant habit. And that means that even happy clients can can disappear overnight due to budgetary constraints. It's all about your perspective on life." Alexander Acker: seeking new businessĮvery business owner has one overriding and often irrational fear: What if all of my clients and customers disappear? What if one month, all my revenue vanishes? What if it's not even my fault? Alexander Acker, president of the creative agency Adventure House, knows that his business is very seasonal. You choose whether you let stress control you. I started paying attention to my well-being, and the stress went away. I was stressed because things were going too well, and I couldn't capitalize on all the opportunities coming my way. It wasn't because things weren't going well. Around three years ago, I lost 20 pounds due to stress. Artem Mashkov is a serial entrepreneur who has started various businesses around New York including DevTribe. "The tools I applied to my theatrical endeavors translate easily to business - knowing how to think and solve problems creatively being persistent and objective oriented and how to work collaboratively continue to be the core strengths of our firm."Ī common experience for all new entrepreneurs is chronic stress. "Creating something from nothing is what artists do," Saltzberg added. Asked what she attributes her success to, Sarah Saltzberg, founder of Bohemia Realty Group, told me: "Building a real estate company wasn't easy, but my background in theater and improvisation was instrumental to our success. The ability to make bold, decisive decisions with incomplete information and pivot quickly in a different direction if necessary is instrumental to early stage success. Starving artists and new business owners have one thing in common: They have to be masters of improvisation. But it worked." Sarah Saltzberg: improvising when necessary I had to go out of my way to make sure people knew I actually cared. Sapir said his goal was to build a business "where the day that people moved was the best of their life." He continued: "To do that, I had to invest more in my employees and work harder than anyone else. Changing that perception and building a positive reputation was the hardest thing I had to do." We have to deal with the customer's perception that we're trying to rip them off and we don't care about their stuff. Asked how he built an immaculate reputation in a not-so-reputable industry, he told me, "I was in the moving industry for a long time. Ross Sapir, president of Roadway Moving, had to do just that. Others have to put on rubber boots and wade through the mud. Some owners start out in industries that are popular, appreciated and admired.
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